Some clients hire us to build a brand. Jay Wasserman hired us to build a machine. Let Jay Help is the personal injury site we shipped for Jay and his team at Katzman, Wasserman, Bennardini & Rubinstein — a South Florida firm that has recovered over $750 million for clients across more than 7,000 cases. Our brief was narrow and unforgiving: take a track record that already wins in front of juries and turn it into a page that wins before the phone even rings.
Jay M. Wasserman is the kind of attorney every personal injury site wishes it could credibly put at the top. Born, raised, and educated in South Florida, he earned a scholarship to the University of Miami School of Law, made Law Review, and was inducted into the Order of the Coif — an honor reserved for those at the very top of their class. He formed his own firm more than 30 years ago and has spent the time since building one of the deepest personal injury benches in the state: attorneys averaging 25 years of experience, over 120 years of combined practice, and recognition from the Multi-Million Dollar Advocates Forum and Super Lawyers. When the headline of a site is 'Let Jay Help,' it helps when Jay can actually back it up. He can.
Personal injury is a brutally competitive market in Florida — billboards on every highway, 1-800 numbers, TV spots that all blur together. The strategic decision we made with letjayhelp.com was to lead with proof, not promises. Results hit the visitor above the fold: $750M+ recovered, 7,000+ cases handled, 25+ years of experience. From there the site organizes Jay's practice into the eight areas that matter most — auto accidents, children in accidents, wrongful death, nursing home abuse, premises liability, medical malpractice, product liability, and vehicular homicide — so an injured visitor lands directly on the service that fits their situation and reaches a free case evaluation in as few clicks as possible.
The single most important design decision on this project was language. Jay's firm serves all of South Florida, and South Florida does not speak one language. We built the site to run fully in English, Spanish, and Creole, so a prospective client from any community in Broward or Miami-Dade gets the same authority, the same case studies, and the same clear path to a free consultation in the language they actually think in. We also leaned on real proof points throughout — a $5,000,000 settlement for a wrongly-blamed truck driver after a rollover crash, client testimonials, and a 4.5-star rating — because in personal injury, trust is the entire conversion. The result loads fast, holds up on mobile (where the overwhelming majority of injury inquiries originate), and routes every inquiry straight to the firm so a hot lead never sits waiting.
Let Jay Help is the sister site to the work we did on kwblaw.com, and together they show the two halves of what a great legal site has to do: the firm site builds institutional authority, and the conversion site turns a single attorney's reputation into signed cases. If you have been injured in Florida and want a lawyer whose results speak before he does, call Jay's team at (954) 566-3111 or start a free case evaluation at letjayhelp.com. And if you run a professional service business — legal or otherwise — and your website is not converting your reputation into revenue, that is exactly the problem JAAR Design exists to solve. Start with our portfolio, then book a call through our contact page.
